Buddy

A brand-new botanical water enhancer, Buddy makes drinking more water more fun. Tasked with bringing the suite of flavors (each positioned for a different need state throughout the day), I developed a conversion-oriented strategy for website copy that could resonate with low-awareness customers fresh to the funnel. With the wasteful plastic of the modern soft drink, you’re paying for 98% water. With Buddy, your water gives you 110%.